We live in the digital era where social media have created marketing challenges. Companies are puzzled by this new phenomenon which requires a new dynamic and approach. In this training the participants will gain knowledge and skills for managing and creating a strategy in social media including blogs, podcasts and posts, as well as their effective use. Introducing the most popular platforms like Facebook, YouTube, Twitter & Linkedin, use of and which fits most for your business. During the training you will skip the laws and the conditions of using social media without infringing the laws of the internet.

At the end of this training participants will be able to:

  • Get acquainted with the history of Social Media and Platforms;
  • To manage social issues within the recommended guidelines and Copyright / Trademarks;
  • Effectively use Search Engine Optimization (SEO) and Collaborative Marketing;
  • Create measurements on the success of Social Media.

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